Santa Monica-based YogaWorks, one of the industry leaders in yoga practice and yoga teacher training, has acquired eight of the nine Yoga Tree studios. The eight acquired studios will continue to operate under the Yoga Tree name, keeping operations, classes, schedules and teachers largely unchanged with the exception of the Corte Madera location, which will remain under the previous ownership.
“YogaWorks’ core purpose is to transform people’s lives by offering an accessible and diverse array of yoga styles and teachers to anyone from beginner students to the most advanced yogis,” said YogaWorks CEO Phil Swain. “The acquisition of Yoga Tree allows us to add a group of very successful studios and skilled teachers to our team, supporting our mission to provide as many people as possible with a path to a healthier lifestyle – of the body, mind and soul.”
Yoga Tree founders Tim and Tara Dale opened the first Yoga Tree studio in 1999 with the goal of enriching people’s lives on every level through yoga. As they grew from one studio to nine, they worked tirelessly to cultivate a culture of excellence; creating space for the best teachers to bring a diverse array of offerings to each studio to reflect the unique needs of the students who called that location home.
“So many believe the practice of yoga is about the poses, but I have always believed it is about the people,” said Tara Dale. “Yoga Tree’s goal since the beginning was to create a safe and welcoming environment—a place where people can leave the stress of life at the door when they walk in and breathe a little deeper, reconnect with their essence and walk out feeling better than when they walked in the door.” Tim Dale adds, “We chose to partner with YogaWorks because they share our commitment to high quality yoga and teacher training; respect for a wide variety of yoga styles; passion for studio diversity; and a mission to deeply transform people’s lives.”
YogaWorks has the utmost respect for what Tara and Tim have built together with their teachers and students, and looks forward to learning from them as the two strong, authentic, pioneering yoga brands join together.